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Lex Fridman · 2020-01-25 · 1h 30m

Cristos Goodrow: YouTube Algorithm | Lex Fridman Podcast #68

YouTube's head of search and discovery explains how the recommendation algorithm actually works and the responsibility of curating the world's video.

Cristos Goodrow: YouTube Algorithm | Lex Fridman Podcast #68
The guest

Cristos Goodrow — Vice President of Engineering at Google and head of search and discovery at YouTube, effectively the person responsible for 'the YouTube algorithm.' He has worked at YouTube for nearly nine years.

The gist

Lex Fridman interviews Cristos Goodrow, the Google VP who leads YouTube search and recommendations, about how the system decides what over a billion people watch each day. Goodrow walks through the mechanics: collaborative filtering, video clustering and embeddings, the move from optimizing views to watch-time to post-watch satisfaction surveys, and how human reviewers plus machine learning work together. They dig into the hard problems of politics, misinformation, bias, trolling, and clickbait, and YouTube's emphasis on authoritative sources and responsibility. The conversation also covers creator burnout, the difficulty of true video content understanding, and a vision of YouTube as the successor to television.

Big reveals

  • Goodrow says YouTube has been genuinely good for his own kids, including his son passing linear algebra thanks to the 3Blue1Brown channel.
  • He frames getting content responsibility right as YouTube's 'top priority' and admits they reduce/demote borderline videos rather than always removing them.
  • He reveals YouTube deliberately instructs reviewers to be biased toward scientific consensus, expertise, and authoritativeness.
  • Admission that view counts are a poor quality signal, leading to watch-time and then next-day satisfaction surveys (Goodrow confesses to watching 'Under Siege 2' late at night and regretting it).
  • Goodrow argues 'the people are part of the algorithm' — without daily viewer behavior the algorithm would simply stop working.
  • YouTube has data showing creators can take a break and come back equally or more popular, dispelling the burnout myth.
  • He candidly rates YouTube's ability to summarize a video in text at 'less than a quarter of the way' solved after eight years.

Things worth remembering

  • Over 500,000 hours of video are uploaded to YouTube every day, roughly enough to fill an entire human lifespan of waking hours.
  • Collaborative filtering automatically clusters videos by language and topic without anyone programming language detection.
  • A bilingual researcher was stunned YouTube correctly served her English academic videos and Turkish baklava cooking videos.
  • YouTube already lets you view your full watch history, and Goodrow describes each user as a 'DNA strand' or vector of watched videos.
  • A major World of Warcraft live competition was nearly undiscoverable because its title was 'match 478' instead of naming the game.
  • The first diversity rule was a simple heuristic: no more than three videos in a row from the same channel.
  • Nearly every YouTube change is A/B tested for one week to months, measuring hundreds of variables with confidence intervals.
  • Derek Muller's video on 96 million black balls in a reservoir got ~30 million views in a few days.
  • YouTube already runs systems that watch every uploaded video, but only for narrow supervised classification tasks.

Recommended in this episode

Books, products and media the guest or host genuinely endorsed here — with the buy link.

Affiliate link — we may earn a commission at no extra cost to you.

RecommendedMedia

Tyler Oakley (YouTube channel)

Tyler Oakley

“she watches Tyler Oakley and the vlogbrothers and I know that it's had a very profound and positive impact on her character” — Cristos Goodrow 00:04:39
Find it on Amazon
RecommendedMedia

Vlogbrothers (YouTube channel)

Hank Green and John Green (inferred)

“she watches Tyler Oakley and the vlogbrothers and I know that it's had a very profound and positive impact on her character” — Cristos Goodrow 00:04:39
Find it on Amazon
RecommendedMedia

3Blue1Brown (YouTube channel)

Grant Sanderson (inferred)

“he got through his linear algebra class because of a channel called three blue one brown which helps you understand linear algebra” — Cristos Goodrow 00:05:11
Find it on Amazon
RecommendedMedia

Veritasium (YouTube channel)

Derek Muller

“I wasn't even aware of a channel called veritasium which is a great science physics whatever channel” — Lex Fridman 00:07:50
Find it on Amazon
RecommendedMedia

How The Economic Machine Works

Ray Dalio

“Ray Dalio has this video on the economic machine it's a 30-minute video and I said it's the greatest video I've ever watched on YouTube” — Lex Fridman 00:53:19
Find it on Amazon
RecommendedMedia

Why Are 96,000,000 Black Balls on This Reservoir?

Derek Muller (Veritasium)

“he just recently posted an awesome science video titled why are ninety-six million black balls on this reservoir” — Lex Fridman 01:10:13
Find it on Amazon