Pickpocket Apollo Robbins reveals how attention, misdirection, and deception work, from stealing from the Secret Service to crafting belief.

Apollo Robbins — Sleight-of-hand artist, theatrical pickpocket, and attention/deception expert known as 'The Gentleman Thief'; profiled in The New Yorker and a research collaborator with neuroscientists studying attention.
Apollo Robbins traces his unlikely path from a disabled childhood in Springfield, Missouri, raised between a blind, dogmatic minister father and a family running hustles and trafficking, to becoming one of the world's foremost pickpockets and attention experts. He explains how mentors, animation, martial arts, and a 'jazz' improvisational style shaped a craft built on real theft rather than scripted magic tricks. He recounts signature moments including stealing from Secret Service agents guarding Jimmy Carter, performing 200,000-plus times at Caesars Palace as a living lab, and lifting a Montblanc pen refill from Penn Jillette. The conversation broadens into the science of attention, inattentional blindness, the economics of attention, and how he co-authored research published in Nature. It closes with his advocacy for understanding deception as a social tool, covering paltering, puffery, the Gish gallop, and the coming need to 'spot the truth' in an age of deepfakes.
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Dariel Fitzkee
“I picked up one of the books, and it's called Magic by Misdirection on the psychology of magic. I read it, and it was a hard read.” — Apollo Robbins 00:34:07Find it on Amazon
Dariel Fitzkee
“Well, he wrote two other books, The Trick Brain and Showmanship for Magicians. So I read all those.” — Apollo Robbins 00:34:39Find it on Amazon
Dariel Fitzkee
“Well, he wrote two other books, The Trick Brain and Showmanship for Magicians. So I read all those.” — Apollo Robbins 00:34:39Find it on Amazon
Frank Thomas and Ollie Johnston
“Animation, there was a great book called The Illusion of Life by Disney's — what do you call them? His nine men.” — Apollo Robbins 00:36:44Find it on Amazon
Adam Green (inferred)
“this is actually the perfect place for me to just read an excerpt profile of you, which was by Adam Green in The New Yorker.” — Tim Ferriss 01:06:39Find it on Amazon
David McRaney (inferred)
“I'm going to be soft on the title, I think it's called How Minds Are Changed. It's an important book that goes into the impact of deep canvassing” — Apollo Robbins 01:52:49Find it on Amazon
Cameron Malin
“A friend of mine wrote a book called Deception in the Digital Age, and he was with the FBI. His name is Cameron Malin. It's a fascinating book” — Apollo Robbins 01:53:56Find it on Amazon
David W. Maurer
“Then Whiz Mob. Whiz Mob was that it was this juxtaposition that there was a professor, David Maurer, who was studying the language of thieves.” — Apollo Robbins 01:54:32Find it on Amazon
Edward Bernays
“there's a great book on propaganda by Eddie Bernays, where he explored it with doing a study on the most important meal of the day.” — Apollo Robbins 01:43:41Find it on Amazon
Carlton Stowers (inferred)
“So he seemed like some kind of Robin Hood/superhero. But there's great books on him, the Unsinkable Titanic Thompson.” — Apollo Robbins 02:16:12Find it on Amazon