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Lex Fridman · 2022-01-26 · 2h 16m

Thomas Tull: From Batman Dark Knight Trilogy to AI and The Rolling Stones | Lex Fridman Podcast #259

Legendary Entertainment founder Thomas Tull on making blockbusters, disrupting old industries with AI, and playing guitar with the Rolling Stones.

Thomas Tull: From Batman Dark Knight Trilogy to AI and The Rolling Stones | Lex Fridman Podcast #259
The guest

Thomas Tull — Founder of Legendary Entertainment, which produced The Dark Knight trilogy, Inception, Jurassic World, Godzilla, 300 and The Hangover. He runs the AI-focused holding company Tulco, is part-owner of the Pittsburgh Steelers, and plays guitar in the band Ghost Hounds, which tours with the Rolling Stones.

The gist

Thomas Tull traces his unlikely path from a poor upstate New York childhood to founding Legendary Entertainment in 2004 and bringing institutional capital to the movie business. He explains what it takes to make epic films, why constraints and discomfort fuel creativity, and how the rise of Netflix and streaming reshaped the industry. The conversation pivots to his holding company Tulco, which buys traditional companies and injects AI and data science to modernize industries like insurance and healthcare apparel. Tull also dives deep into his lifelong love of guitar, the blues, the Rolling Stones, and football, sharing his gear, his songwriting process, and lessons drawn from Warren Buffett and stoicism.

Big reveals

  • Tull had zero experience in movies or TV before founding Legendary, then got to make five films with Christopher Nolan.
  • He realized the $30 billion movie business had no institutional capital and built his company to fill that gap.
  • Around Hollywood, almost everyone thought Netflix releasing all of House of Cards at once was idiotic.
  • Tull led a $50 million seed round for Colossal, George Church's de-extinction startup working to bring back the woolly mammoth.
  • Warren Buffett told him he and Charlie Munger don't try to find the smart move, they try to identify the dumb thing to avoid.
  • Tull conceived the documentary It Might Get Loud after seeing the guitar everywhere, recruiting Jimmy Page, Jack White and The Edge.
  • His first year as part of the Steelers ownership group in 2008, the team won the Super Bowl.
  • A devoted stoic, Tull says he embraces memento mori and reads a lot of Ryan Holiday's work on stoicism.

Things worth remembering

  • Tull loves constraints, deadlines and desperation, viewing them as catalysts for creativity and innovation.
  • James Cameron invented underwater cameras for Titanic and built the capture environment for Avatar himself.
  • Tull grew up poor with a single mom, shoveling driveways at age 10 so the family could pay the bills.
  • He jokes that every pitch claims conservative projections; nobody ever admits their numbers are wildly optimistic.
  • Next year marks the Rolling Stones' 60th anniversary, and Tull marvels that every song in their set is an anthem.
  • He named his band Ghost Hounds after blues legend Robert Johnson's tales of hellhounds on his trail.
  • His main guitar, a 1959 Les Paul named Hazel, he likens to a Stradivarius for that year's magic.
  • Steelers patriarch Dan Rooney created the Rooney Rule to give minority coaches a fair chance at being hired.
  • Tull tries to visualize being okay with dying at the end of each day as a stoic practice.

Recommended in this episode

Books, products and media the guest or host genuinely endorsed here — with the buy link.

Affiliate link — we may earn a commission at no extra cost to you.

Guest’s ownMedia

Batman: The Dark Knight Trilogy (Batman Begins, The Dark Knight, The Dark Knight Rises)

Christopher Nolan (inferred)

“founder of legendary entertainment known for producing blockbusters like batman's dark knight trilogy” — Lex Fridman 00:00:00
Find it on Amazon
Guest’s ownMedia

The Hangover

Legendary Entertainment (inferred)

“the hangover franchise godzilla inception jurassic world 300 and many more” — Lex Fridman 00:00:00
Find it on Amazon
Guest’s ownMedia

Godzilla

Legendary Entertainment (inferred)

“the hangover franchise godzilla inception jurassic world 300 and many more” — Lex Fridman 00:00:00
Find it on Amazon
Guest’s ownMedia

Inception

Christopher Nolan (inferred)

“the hangover franchise godzilla inception jurassic world 300 and many more” — Lex Fridman 00:00:00
Find it on Amazon
Guest’s ownMedia

Jurassic World

Legendary Entertainment (inferred)

“i think jurassic world was pretty expensive work i mean worked out great um and uh that's like that's an epic film” — guest 00:15:59
Find it on Amazon
Guest’s ownMedia

300

Legendary Entertainment (inferred)

“the hangover franchise godzilla inception jurassic world 300 and many more” — Lex Fridman 00:00:00
Find it on Amazon
RecommendedMedia

Ready Player One

Ernest Cline (inferred)

“if you saw ready player one which i loved the book and and the movie was cool too” — guest 00:22:45
Find it on Amazon
RecommendedMedia

Dune

Denis Villeneuve (inferred)

“my old shop legendary just put out dune which i thought was phenomenal” — guest 00:28:26
Find it on Amazon
RecommendedBook

Dune

Frank Herbert (inferred)

“when we secured the rights to dune years ago it was i was over the moon because it's i love the book” — guest 00:28:26
Find it on Amazon
Guest’s ownProduct

FIGS

FIGS

“one of our companies figs makes healthcare workwear started by these two brilliant women” — guest 02:02:03
Find it on Amazon
Guest’s ownMedia

It Might Get Loud

Davis Guggenheim

“i made a documentary years ago called it might get loud yeah with jimmy page highly recommend that everybody watch that documentary” — guest 01:42:37
Find it on Amazon
RecommendedMedia

Twenty Feet from Stardom

Morgan Neville (inferred)

“there's a documentary that was done about uh backup singers uh phenomenal and it tells the story of that moment in that song with mary clayton” — guest 01:31:40
Find it on Amazon
RecommendedProduct

Gibson Les Paul (1959)

Gibson

“my main guitar is named hazel and it's a 59 les paul and there's something magical in that year like a stradivarius” — guest 01:48:22
Find it on Amazon
RecommendedProduct

Two-Rock amplifiers

Two-Rock

“the guys from two rock sent me some of their amps and they're really because i don't use any new stuff but the two rock stuff is is pretty great” — guest 01:48:53
Find it on Amazon
RecommendedProduct

Klon Centaur overdrive pedal

Klon

“i use a clon an old you know vintage klon straight into the amp and go as old-school as possible” — guest 01:49:24
Find it on Amazon
RecommendedProduct

Fender Blackguard Telecaster (1950s)

Fender

“i have uh a bunch of what they call blackguard telecasters from the 50s um which are pretty great” — guest 01:49:24
Find it on Amazon
RecommendedMedia

Sympathy for the Devil

The Rolling Stones

“i love sympathy for the devil yeah uh it's a very i don't know sort of faustian i i love the lyrics” — guest 01:30:38
Find it on Amazon
RecommendedMedia

Paint It Black

The Rolling Stones

“and painted blacks awesome i mean i could go on yeah painted black is great again a song that builds is badass” — guest 01:32:41
Find it on Amazon
RecommendedMedia

The Thrill Is Gone

B.B. King

“thrill is gone oh my god i mean bibi plays five notes and just kills it and the emotion that that it evokes” — guest 01:33:14
Find it on Amazon
RecommendedMedia

Mannish Boy

Muddy Waters

“you listen to manish boy by uh uh by muddy waters and it's just there's something so it just draws me in every time” — guest 01:41:33
Find it on Amazon