Molly Mae: How She Became Creative Director Of PLT At 22 | 110

Molly-Mae Hague sits down with Steven Bartlett for what is described as her first in-depth interview, tracing her path from an ordinary upbringing in Hitchin to becoming the UK's number one Instagram influencer and creative director of Pretty Little Thing at 22. She explains her relentless work ethic, her insistence on only endorsing products she genuinely uses, and her constant feeling that no achievement is ever enough. She opens up about the dark sides of fame: brutal trolling, paparazzi, a recent burglary that forced her to move and hire 24/7 close protection security. She also discusses removing her cosmetic filler and dental bonding, the unexpected positive impact it had on young followers, and her long-term relationship with boxer Tommy Fury built on trust.

• Molly-Mae turned down a 2 million pound brand deal because she would not wear the clothes or stand behind the product.
  00:15:02
• In Barbados she was secretly photographed by paparazzi posing as architecture photographers; she rang the Daily Mail hysterically begging them to remove the pictures, calling it close to a mental breakdown.
  00:29:02
• She first got lip filler at around 16, kept getting more, and by 21 no longer looked like herself, with people calling her 'Quagmire' and saying she looked like an Xbox controller.
  00:46:32
• She had her lip filler dissolved and composite veneers removed, stripping herself back, and said she felt the prettiest she'd ever felt and dropped about five years off her age.
  00:49:04
• Her home was burgled while she was in a London meeting; she reportedly lost possessions and had to move immediately, finding the loss of her safe haven harder than the stolen items.
  01:08:46
• The PLT creative director role was negotiated by manager Fran with founder Umar over about six months before being confirmed.
  01:01:31
• She admits an anticlimax in reaching her goals, echoing Steven's, fearing she may never feel happy because nothing ever feels like enough.
  00:24:20

• When she moved to Manchester at 18 her rent was about 900 pounds a month while she was barely making 1,000 pounds, leaving roughly 100 pounds to live on.
  00:08:48
• Her manager Fran receives around 800 emails a day for work and starts at 5am, with the team taking on only about 1 percent of incoming offers.
  00:12:57
• Molly-Mae had around 170,000 followers grown organically before going on Love Island.
  00:18:37
• At the time of recording she had 6.2 million Instagram followers, growing about 25,000 a day.
  00:33:39
• She says she doesn't drink, party or go out, has a circle of about five people, and her life is work, her boyfriend, and bed.
  00:24:52
• She donated the profits from a PLT range to the mental health charity Mind after Caroline Flack's death, cancelling the launch party.
  00:59:56
• She has worked with Pretty Little Thing for nearly six years, first gifted by them when she had about 11,000 followers.
  01:03:34
• Her and Tommy Fury's combined following is approaching 10 million, making public outings effectively unplanned meet-and-greets.
  01:16:02
• Despite her wealth she still does not own a house, citing being extremely picky and shocked at stamp duty and renovation costs.
  01:33:01
• Molly-Mae says she had never paid a tax bill before Love Island and didn't know what a mortgage was until a few months prior.
  00:54:45

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