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Diary of a CEO · 2025-01-30 · 2h 36m

Paul Brunson: Women Need To Lower Their Standards! If They Have These 3 Traits, Never Let Them Go!

Matchmaker Paul Brunson debunks relationship myths, arguing satisfaction beats longevity and we should lower partner expectations to find lasting love.

Paul Brunson: Women Need To Lower Their Standards! If They Have These 3 Traits, Never Let Them Go!
The guest

Paul Brunson — A professional matchmaker of 17+ years who built one of the largest matchmaking agencies in the US, did global research at Tinder, and hosts TV shows including Married at First Sight UK. Author of the relationship books Find Love and Keep Love.

The gist

Paul Brunson joins Steven Bartlett to dismantle 21 common myths about finding and keeping love. He argues that 80% of relationships have lower satisfaction than ever because we now demand one partner be everything, and that satisfaction (not longevity) is the true measure of a good relationship. The conversation ranges across attachment styles, arranged marriages, the orgasm gap, fertility and IVF, self-esteem driving partner selection, and whether marriage itself still makes sense. Brunson offers frameworks like the ARC apology method and selective disclosure, and repeatedly returns to well-being and self-awareness as the foundation of healthy partnership.

Big reveals

  • Cites a study showing men are roughly 64% more likely to leave a partner who becomes terminally ill than women are.
  • Shares a study where heart-disease patients in low-satisfaction relationships died at 45% vs 11% for high-satisfaction couples within two years.
  • Argues we wrongly worship marriage longevity; the right question is 'how satisfied are you,' not 'how long have you been married.'
  • Reveals he and his wife Jill went through eight years of fertility struggles, IVF, lost a child, and still pay monthly to store nine viable embryos.
  • Claims marriage should be much harder to get into (with vetting/premarital counseling) but easy to get out of in an hour.
  • Defends keeping secrets from your partner via 'selective disclosure,' which research links to higher satisfaction and less conflict.
  • Calls 'never go to bed angry' disastrous advice, arguing sleep regulates the brain so you should sleep on conflict.
  • Admits he only apologizes to his wife about six times a year, while the most successful couples apologize weekly.

Things worth remembering

  • The number one reason matchmaking clients refused a second date was bad breath, odor, or other attraction-killers like long fingernails or a tracksuit.
  • Roughly 50-60% of people are securely attached; the rest are anxious or avoidant, and anxious people tend to pair with avoidant ones.
  • The orgasm gap: men orgasm around 95% of the time versus roughly 65% for women, and many men have no idea their partner doesn't.
  • The Gottmans found 69% of relationship problems are never resolved and must instead be managed.
  • Brunson argues shared values are overrated; what matters more is whether a partner is focused on their well-being, open-minded, and resilient.
  • Attraction is driven by self-esteem: low self-esteem makes people pick partners for public validation rather than compatibility.
  • More sex doesn't cause a happier relationship; high satisfaction causes more sex, not the other way around.
  • Distinguishes spontaneous desire (more common in men) from responsive desire (more common in women), which needs emotional 'currency' first.
  • His ARC apology framework: Acknowledge what happened, show Remorse for the emotional impact, and make a Commitment for the future.
  • Arranged marriages often report equal or higher long-term satisfaction because families vet the partner while the biased individual stays out of it.

Recommended in this episode

Books, products and media the guest or host genuinely endorsed here — with the buy link.

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Guest’s ownBook

Find Love

Paul Brunson

“who are you to write these two books that I have in front of me find love and keep love” — Steven Bartlett 00:02:06
Find it on Amazon
Guest’s ownBook

Keep Love: 21 Truths for a Long-Lasting Relationship

Paul Brunson

“and that was on page 48 of your new book keep love yes what the is going on there that is alarming” — Paul Brunson 00:33:58
Find it on Amazon
RecommendedBook

The All-or-Nothing Marriage

Eli Finkel

“I'll go to Eli Finkel research who wrote phenomenal books but one is called the All or Nothing marriage that I love” — Paul Brunson 00:04:42
Find it on Amazon