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Diary of a CEO · 2022-08-22 · 1h 44m

Liver King Responds To Steroid Accusations! | E171

Liver King defends his ancestral lifestyle and nine tenets, addresses Joe Rogan's steroid accusations, and reveals a crippling fear of public speaking.

Liver King Responds To Steroid Accusations! | E171
The guest

Liver King (Brian Johnson) — Ancestral-lifestyle influencer with millions of followers and owner of 10-12 ancestral supplement companies generating over $100 million a year.

The gist

Liver King traces his origins from a bullied, fatherless childhood that he frames as his first rite of passage, to becoming the barbarian persona he embodies today. He lays out his nine ancestral tenets (sleep, eat, move, shield, connect, cold, sun, fight, bond) as a simple antidote to modern depression, anxiety, and chronic disease. He shares the harrowing story of his son Rad's PANDAS disorder, which he says was reversed by removing cacao and honey and following a strict carnivore diet. He responds to Joe Rogan's steroid allegations by saying he is on cloud nine just to be discussed, and requests a face-to-face conversation, insisting he is natural. In a closing revelation he confesses to a crippling, lifelong fear of public speaking that he hid from his wife and kids before doing the Logan Paul podcast.

Big reveals

  • Liver King describes his son Rad developing PANDAS, an autoimmune neurological disorder, saying they thought they were losing him.
  • He says removing 100% cacao chocolate and raw honey, on advice from Paul Saladino, reversed his son's condition within days.
  • He confirms making over $100 million a year from his businesses.
  • He reveals he owns 10 or 12 companies, all ancestral-related supplement brands.
  • He confesses a completely crippling, lifelong fear of public speaking where words physically won't come out.
  • He admits he didn't sleep for the longest time before the Logan Paul podcast and told no one how terrified he was.
  • On Joe Rogan's steroid accusations, he says he was on cloud nine and just wants a face-to-face conversation, claiming he is natural.
  • He details making his 15-year-old son complete the Barbarian against the family's wishes as a rite of passage.

Things worth remembering

  • His nine ancestral tenets are sleep, eat, move, shield, connect, cold, sun, fight, and bond.
  • He sleeps on a wooden plank with only a thin wool mat for cushion.
  • He claims to not brush his teeth and says he hasn't brushed in a decade, with his retired-dentist wife checking it.
  • The Barbarian workout is 70-pound kettlebells in each hand, 70 pounds in a backpack, 120 pounds on a sled, 20-pound ankle weights, for one mile.
  • He spends three or four hours in the gym every day and does a five-day water-only fast once a quarter.
  • He says the Maasai eat only blood, milk, and meat and points to their jawlines and health.
  • His kids get only 40 minutes of screen time a day, and only if they earn it.
  • He cites statistics that 80% live paycheck to paycheck, 70% are overweight, 50% on prescription meds, and 20% can't have babies.
  • He spends 10 hours every Saturday with his wife as part of their relationship system.
  • His wife introduced herself as Liver Queen when they met snowboarding; they celebrated their 18th anniversary.

Recommended in this episode

Books, products and media the guest or host genuinely endorsed here — with the buy link.

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Guest’s ownProduct

The Barbarian

Liver King

“go learn the barbarian this is a workout that i created it's the hardest thing it's to write a passage a modern day rite of passage” — Liver King 01:06:35
Find it on Amazon
Guest’s ownProduct

Ancestral Supplements

Liver King (inferred)

“some of the companies are dietary supplement companies like ancestral supplements strong jaw there's the fittest so there's a whole bunch of them” — Liver King 01:04:31
Find it on Amazon
Guest’s ownProduct

Strong Jaw

Liver King (inferred)

“some of the companies are dietary supplement companies like ancestral supplements strong jaw there's the fittest” — Liver King 01:04:31
Find it on Amazon
Guest’s ownProduct

The Fittest

Liver King (inferred)

“like ancestral supplements strong jaw there's the fittest so there's a whole bunch of them including heart and soil” — Liver King 01:04:31
Find it on Amazon
Guest’s ownProduct

Heart & Soil

Liver King (inferred)

“there's the fittest so there's a whole bunch of them including heart and soil these are all companies i want to have 100 of these” — Liver King 01:04:31
Find it on Amazon
Guest’s ownProduct

The Whole Feast (protein)

Liver King (inferred)

“i'm looking for this protein that i have it's called the whole beast it's gonna be called the whole feast protein and it has all these organs in it” — Liver King 01:21:29
Find it on Amazon