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Diary of a CEO · 2023-03-27 · 1h 27m

Tony Hawk: The Man With The $1.4 Billion Name! Burnout, Obsession & Regrets

Tony Hawk on becoming skateboarding's icon, surviving burnout, the billion-dollar video game gamble, and learning intimacy after a lifetime of obsession.

Tony Hawk: The Man With The $1.4 Billion Name! Burnout, Obsession & Regrets
The guest

Tony Hawk — Legendary professional skateboarder, first to land the 900, founder of Birdhouse Skateboards, and namesake of the billion-dollar Tony Hawk's Pro Skater video game franchise.

The gist

Tony Hawk traces his rise from a bullied, hyper-determined kid who found identity in skateboarding to becoming the world's number-one ranked skater by 16. He discusses the commercial collapse of skateboarding in the early 90s, the competitive burnout that nearly made him quit, and the perfect-storm moment in 1999 when he landed the 900 at the X Games just as Tony Hawk's Pro Skater launched. He recounts turning down a $500K royalty buyout right before the game became a billion-dollar success, calling it the best financial decision of his life. The deeper thread is personal: how obsession and fame disconnected him from his family, and how therapy helped him confront a fear of intimacy inherited from emotionally distant parents.

Big reveals

  • Activision offered Tony a $500,000 buyout of future royalties right before the game launched, which he turned down.
  • Tony Hawk's Pro Skater is said to have generated around a billion dollars in sales for Activision.
  • It took Tony 12 years of on-and-off attempts to finally land the 900 trick.
  • The epiphany that let him land the 900 was shifting his weight to his back foot mid-spin and splitting the difference.
  • Tony admits the fame era left him feeling hollow and emotionally unavailable to his children, prompting a turnaround.
  • In therapy he realized his compulsive behaviors stemmed from a fear of intimacy rooted in his upbringing.
  • He started Birdhouse at 24 thinking it was his way to bow out of the spotlight, not a launchpad.

Things worth remembering

  • Tony's IQ was reportedly measured at 144 and he was in gifted classes, once expecting to become a math teacher.
  • He hid his skateboard in the bushes behind his high school because carrying it got him hassled.
  • By age 25 he had won 73 of 103 professional contests entered, finishing second 19 more times.
  • His parents were 45 and 43 when he was born, so he felt almost raised by grandparents.
  • His father Frank founded the National Skateboard Association, which sanctioned most events of that era.
  • Tony emailed Neversoft asking to add the 900 to the game; Joel replied 'way ahead of you, you fucking rule.'
  • A whole generation of kids has asked Tony if he was named after the video game.
  • He bought a skateboard Kurt Cobain hand-painted for a bag of weed and $20, recreated 500 copies for charity.
  • Tony broke his femur the year before this interview and was still recovering.
  • He decided to stick with vert/half-pipe skating after spraining both ankles on tour, realizing street skating was unsustainable for him.

Recommended in this episode

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Guest’s ownMedia

Tony Hawk's Pro Skater

Activision

“and then we released uh what became Tony oxpro skater in September wow” — Tony Hawk 00:54:15
Find it on Amazon
Guest’s ownProduct

Birdhouse Skateboards

Tony Hawk

“we have birdhouse skateboards birdhouse apparel is actually its own uh subsidiary” — Tony Hawk 01:16:09
Find it on Amazon
Guest’s ownProduct

Hawk Apparel (Tony Hawk clothing)

Tony Hawk

“We have um Hawk apparel um which is Tony Hawk clothing” — Tony Hawk 01:16:09
Find it on Amazon