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Diary of a CEO · 2024-08-12 · 2h 03m

Codie Sanchez: They're Lying To You About How To Get Rich! How To Turn $0 Into $1M!

Investor Codie Sanchez lays out how anyone can build wealth by learning deals and buying boring small businesses.

Codie Sanchez: They're Lying To You About How To Get Rich! How To Turn $0 Into $1M!
The guest

Codie Sanchez — Former 15-year Wall Street finance investor (Goldman Sachs, First Trust) turned multimillionaire owner of 26+ businesses via Contrarian Thinking. She teaches millions how to buy 'boring businesses' like laundromats and car washes and is launching the marketplace BizScout.

The gist

Codie Sanchez argues that real freedom comes only through ownership and that getting rich is accessible to anyone willing to work hard. She walks through a step-by-step path: in your 20s prioritize learning over earning by apprenticing yourself to successful people, then leapfrog jobs for more money and learning, then become an owner. She explains how to buy small businesses with little cash using sweat equity and seller financing, why baby boomer retirements are a generational wealth-transfer opportunity, and how a strong product (not marketing) drives growth through referrals, reviews and retention. She and Bartlett also dig into mindset, speed/urgency, obsession, cross-pollinating skills into scarce high-value markets, and reframing prejudice as an advantage.

Big reveals

  • Reveals US ambassadorships are effectively bought for ~$1M donated to a president plus PAC money, citing a former Goldman colleague.
  • Says her companies are 'hardcore' and she won't hire anyone who asks about work-life balance in an interview.
  • Claims ~11 million US small businesses are for sale and ~70% will never sell, with trillions in boomer wealth at risk of evaporating.
  • Discloses she's building a small-business marketplace, BizScout, backed by Tinder's Shaan/Sean Rad, Bill Perkins and ex-Founders Fund investors.
  • Contrarian claim: 'You never have a marketing or leads problem, you have a shitty product problem.'
  • Bartlett reveals ~$10M return from ~6 months of work via IPO stock options at a psychedelics biotech company.
  • Reframes prejudice: tells women and minorities to treat looking different as a memorable advantage rather than a victim story.

Things worth remembering

  • CNN reportedly drew only ~83,000 prime-time viewers in one May week, an all-time low; Fox's high was ~186,000.
  • For the first time, 30-year-olds trust social media influencers more than mainstream media.
  • 'Economic interconnectedness' studies show kids with a few more interactions with rich neighbors end up ~35% richer over 30 years.
  • Codie's '10x rule': never ask for something unless you've already given 10x the value first.
  • Seller financing accounts for about 60% of small-business sales, letting buyers pay from future profits.
  • Over 50% of US small businesses are owned by baby boomers, ~65% of whom have no succession plan.
  • Her 'venmo challenge': scan your Venmo/PayPal payments to find small businesses whose owners you could buy into.
  • The 'three Rs' of a great business: referrals, reviews and retention; without them you market forever.
  • DOAC has done 400+ episodes versus an industry average of ~11 before most podcasts quit.

Recommended in this episode

Books, products and media the guest or host genuinely endorsed here — with the buy link.

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Guest’s ownBook

Main Street Millionaire

Codie Sanchez

“where does a 25-year-old kid listening to this go to learn how to make deals well I have a book coming out called Main Street millionaire” — Codie Sanchez 01:53:17
Find it on Amazon
RecommendedBook

Steve Jobs

Walter Isaacson

“who's the guy that wrote Steve Jobs book is it abramof Walter Ison Walter Isaacson yeah Incredible Book to even listen to to see that reality Distortion field” — Codie Sanchez 00:57:17
Find it on Amazon