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Diary of a CEO · 2020-11-30 · 1h 08m

Eddie Hearn on Selling Matchroom For 5 Billion | E58

Boxing promoter Eddie Hearn on relentless ambition, sacrifice, mental health, and proving himself against his father's legacy.

Eddie Hearn on Selling Matchroom For 5 Billion | E58
The guest

Eddie Hearn — Chairman of Matchroom Sport and one of the world's most prominent boxing promoters, son of Matchroom founder Barry Hearn.

The gist

Eddie Hearn sits down with Steven Bartlett to unpack the psychology behind his obsessive drive and constant forward motion. He traces his relentlessness to a childhood built on sport and a father who taught him that winning was everything and taking part was irrelevant. The conversation explores the personal cost of success, the sacrifice of family time, his struggles to savour achievement, and his honest reflections on mental health, anxiety, and social media toxicity. Hearn also discusses the tension between his father's refusal to ever sell the family business and his own ambition to grow Matchroom into a multi-billion-pound global enterprise rivalling the UFC.

Big reveals

  • Hearn says writing his book felt like a counseling session that revealed how his father's win-at-all-costs parenting molded him.
  • He admits being relentless requires being incredibly selfish and that he won't let even family get in the way of work.
  • After AJ won the world heavyweight title and the Klitschko fight at Wembley, Hearn felt empty rather than content afterward.
  • He confesses he doesn't actually believe in his own 'cigar on the beach' retirement fantasy and fears walking away.
  • Hearn reveals his real motivation is competition with his father and proving the family did what was never supposed to be possible.
  • He frames Matchroom's potential 4-billion-plus valuation as matching the UFC and says he is boxing's only chance to replicate that model.
  • Hearn states the money wouldn't change his lifestyle; what drives him is being able to say 'I can't believe we've done it.'

Things worth remembering

  • Hearn is known for his no-contact Twitter page and is described as the king of boxing in the UK.
  • As a teenager he hung around fighters like Chris Eubank and Naseem Hamed, riding in white and black limos.
  • Frank Lampard went to Hearn's school in the year above him.
  • Hearn references 'gold medal depression' using Michael Phelps as an example of post-achievement emptiness.
  • About four months before the interview, his 93-year-old grandfather passed away, prompting deep reflection on mortality.
  • Someone posted Hearn's 25-year-old phone number on Twitter and fans called him nonstop about pay-per-view prices.
  • Hearn answered one repeat caller around 40 times in a day and tried to genuinely counsel the unemployed man to change his life.
  • His first ever press conference was Audley Harrison against David Haye, where he hid his shaking hands under his legs.
  • His godfather is snooker legend Steve Davis, who told him he has 'no nerve endings' from repetition.

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Eddie Hearn

“when I when I did the book, it was like it was quite a good um sort of counseling session with myself” — Eddie Hearn 00:02:33
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