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Andrew Huberman · 2023-07-24 · 2h 33m

How to Shape Your Identity & Goals | Dr. Maya Shankar

Cognitive scientist Maya Shankar on anchoring identity to your 'why,' rebuilding after loss, and science-backed tools for goals and motivation.

How to Shape Your Identity & Goals | Dr. Maya Shankar
The guest

Dr. Maya Shankar — Cognitive scientist, former senior advisor to the White House where she founded its Behavioral Science Team, and host of the podcast A Slight Change of Plans. A former Juilliard-bound violinist whose career ended with a hand injury at age 15.

The gist

Andrew Huberman talks with cognitive scientist Maya Shankar about how identity forms, why anchoring it to what we do rather than why we do it leaves us fragile, and how to rebuild after losing a core part of ourselves. Shankar shares her own story of a career-ending violin injury and her pivot to cognitive science, sparked by reading Steven Pinker's The Language Instinct. The conversation covers awe, essentialism, intrinsic motivation, and the value of seeking out disagreement and critical feedback to gain better self-knowledge. The back half turns practical, with research-backed tools for defining and pursuing goals: approach vs. avoidance framing, ownership and agency, the fresh-start effect, temptation bundling, the middle problem, and the peak-end rule.

Big reveals

  • Shankar reveals her violin dreams ended overnight at 15 when she tore a tendon in her hand, triggering what she calls identity paralysis.
  • She argues identity should be anchored to WHY you do things (for her, emotional human connection) rather than WHAT you do, making it durable across change.
  • Her non-musical mother fearlessly walked her into Juilliard off the street, landing an on-the-spot audition that started her path to admission.
  • In the White House she cold-pitched the creation of a behavioral-science advisor role with no policy experience, and they said yes.
  • Explains the 'end-of-history illusion': we admit we've changed a lot in the past but wrongly assume our present self is final.
  • Tells the story of Daryl Davis, a Black musician who talked dozens of people out of the KKK by recruiting their agency and curiosity, not facts.
  • Frames empathy as having three uncorrelated types and proposes thinking about 'empathy languages' like love languages.

Things worth remembering

  • Essentialism, the belief in fixed immutable traits, can fuel shame: 'Shame is the feeling, I am bad,' not just 'I did something bad.'
  • Awe requires perceived vastness plus a 'need for accommodation,' updating your mental model (Dacher Keltner's research), and can be negative as well as positive.
  • In a classic study people are more stressed by a 50% chance of an electric shock than a 100% chance, because we hate uncertainty.
  • Ethan Kross's distancing technique: viewing your problem in third person lowers neural activity tied to hostility and aggression.
  • Changing one word, telling veterans they had 'earned' a benefit rather than were 'eligible,' raised uptake 9% via the endowment effect.
  • People prefer their own judgment over an algorithm they know is more accurate, because they crave agency and control.
  • Building 'emergency reserve' slack (e.g. three skip days) into a goal keeps you on track instead of abandoning it after one miss.
  • The peak-end rule: adding less-painful minutes to the end of an unpleasant experience makes people remember it more favorably and return (e.g. colonoscopies).
  • Temptation bundling means only enjoying a reward (a favorite song or podcast) while doing the unpleasant task, to maintain its potency.
  • Huberman notes the best evidence for gratitude's benefits comes from receiving gratitude, not giving it.

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Guest’s ownMedia

A Slight Change of Plans

Maya Shankar

“Dr. Shankar is also the host of her own podcast, entitled A Slight Change of Plans.” — guest 00:00:30
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