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Tim Ferriss · 2021-11-04 · 1h 13m

John Doerr on Picking Winners — From Google in 1999 to the Climate Crisis Now | The Tim Ferriss Show

Legendary VC John Doerr on OKRs, picking Google early, and his data-driven action plan to solve the climate crisis.

John Doerr on Picking Winners — From Google in 1999 to the Climate Crisis Now | The Tim Ferriss Show
The guest

John Doerr — Engineer, venture capitalist, and chair of Kleiner Perkins, an original investor and board member at Google and Amazon. Author of 'Measure What Matters' and 'Speed and Scale: An Action Plan for Solving Our Climate Crisis.'

The gist

John Doerr traces his path from a summer internship at Intel, where Andy Grove mentored him and taught him the goal-setting system he'd later popularize as OKRs (objectives and key results), to becoming one of Silicon Valley's most influential venture capitalists. He recounts introducing OKRs to Larry Page and Sergey Brin in 1999 and the conviction that led Kleiner Perkins to make its then-largest, riskiest investment in Google. The conversation pivots to climate change, framed through the same OKR discipline: driving 59 gigatons of annual greenhouse emissions to net zero by 2050 across five reduction objectives plus four accelerators. Doerr shares lessons from losing most of a $1 billion clean-tech bet starting in 2006 (now worth roughly $3 billion) and argues the sector is far more investable today. He closes on climate justice, leadership, and concrete calls to action, pointing listeners to the free plan at speedandscale.com.

Big reveals

  • Doerr learned OKRs directly from Andy Grove's Intel courses (iMBOs—Intel Management By Objectives), then became 'the Johnny Appleseed' spreading the system to the Gates Foundation, Google, and others.
  • When joining Kleiner Perkins, Doerr only accepted on the condition the firm promise to back him in starting his own venture, citing Genentech and Tandem as companies created in their offices.
  • In the 1999 Google garage meeting, Doerr presented Andy Grove's actual OKR slides; Sergey's lukewarm 'we don't have any better way to manage this company, so we'll give that a try' became the foundation of Google's quarterly OKR culture.
  • When Doerr asked Larry Page how big Google would be, Page answered '$10 billion'—and clarified he meant revenues, not market cap, around 1998 when people still dialed up to reach the internet.
  • Doerr's climate plan reduces to three numbers: 59 gigatons of greenhouse gases emitted annually must reach net zero by 2050, structured as 55 measurable, time-bound key results.
  • The work was sparked in 2006 by his teenage daughter Mary saying after watching 'An Inconvenient Truth': 'Dad, I'm scared and I'm angry. Your generation created this problem. You better fix it.'
  • Kleiner Perkins invested $1 billion across 100 clean-tech companies starting in 2006; most failed, but the portfolio is now worth $3 billion, and the firm hired Al Gore as a partner.
  • Doerr argues 'climate change is the world's biggest inequality machine'—those who suffer most did the least to cause it, while those most responsible are best equipped to escape the consequences.

Things worth remembering

  • Doerr moved to Silicon Valley with 'no job, no place to live, and no girlfriend,' rented a $55/month garage apartment, and cold-called his way into an Intel internship—where he reunited with and eventually married Anne, now 43 years later.
  • As a summer intern, Doerr built benchmarks comparing Intel processors to Motorola, prompting Andy Grove to take him to Europe to help win business at three large accounts.
  • Andy Grove tried to keep Doerr by offering to let him run Intel's software division and zinged him that 'venture capital, that's not a real job. It's like being a real estate agent.'
  • Google's PageRank was named partly for Larry Page; the product's original Stanford name was 'BackRub.'
  • Google was roughly the 18th search engine; Excite (a Kleiner portfolio company) had earlier offered to acquire Google for about $1 million, which the founders rejected.
  • A key climate result: achieving price parity between EVs and combustion vehicles by 2024 in the US ($35,000) and by 2030 in India and China ($11,000).
  • Sundar Pichai's Google Chrome OKR set a moonshot of 20 million weekly active users by year-end; the team missed it but later hit 111 million weekly active users by 2010.
  • Doerr's personal OKR was to be home for dinner 20 nights a month by 6 PM with no screens—a stretch goal he hit only about 70% of the time.
  • In 2021, US clean-tech startups raised $16 billion across 250 ventures in just the first part of the year, with over 1,000 investment firms joining the mission.
  • Doerr says half of 'Speed and Scale' consists of verbatim conversations with 35 climate leaders, including GM CEO Mary Barra and Paris Accords architect Christiana Figueres, because he finds writing hard as an engineer.

Recommended in this episode

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